Using Meta Tags for Site Promotion
Custom meta tags allow you to specify the content of the Title tag and the Description and Keywords meta tags for your Quick Shopping Cart storefront's home page. Meta tags play an important role in search engine optimization. Although some of the major search engines are focusing less on these page elements than they used to, well-composed meta content is an integral part of any well-optimized Web page.
Configuring Webmaster Tools
Quick Shopping Cart supports configuration of the Webmaster Tools verification meta tags from Microsoft®, Yahoo!®, and Google®. Configuring such meta tags allows you to view your site statistics and to see how these search engines look at your site.
To use any of these Webmaster Tools on your Quick Shopping Cart site, you must verify with the specific search engine that you own the site. You verify this information by adding meta tag content, provided by the search engine, to your Quick Shopping Cart site.
Configuring Webmaster Tools requires you to generate meta tag content from the search engine, copy the meta tag content to your Quick Shopping Cart, and then verify the site.
Defining Webmaster Tools Information
- Log in to your Account Manager.
- In the My Products section, click Quick Shopping Cart.
- On the Quick Shopping Cart page, click Open next to the Quick Shopping Cart account you want to use.
- Using the Advanced Builder, from the Promotions menu, select Webmaster Tools.
- In the Define Webmaster Tools Information section, enter the title, description, keywords, and any meta tag content.
- Title (required)
- The title tag is dynamically created with the contents of this field, as well as information taken automatically from the storefront. This is a required field. If left blank, it defaults to the company name.
- Description
- Explain, briefly and concisely, the contents of the site. The description cannot exceed 250 characters, including spaces.
- Keywords
- Define a comma-delimited list of keywords that may help search engines rank your site's relevance to a particular search query. This field accepts a maximum of 1000 characters, including commas and spaces.
- Microsoft Live Search® Webmaster Tools Verification Metatag Content
- Enter the meta tag information provided by Microsoft. To get started with Microsoft Live Search, see Live Search.
- Yahoo! Site Explorer® Webmaster Tools Verification Metatag Content
- Enter the meta tag information provided by Yahoo!. To get started with Yahoo! Site Explorer, see Site Explorer.
- Google® Webmaster Tools Verification Metatag Content
- Enter the meta tag information provided by Google. To get started with Google Webmaster Tools, see Webmaster Tools.
- Google® Webmaster Tools Sitemap
- Upload a Google sitemap. To get started with creating a Google sitemap, see Webmaster Tools.
NOTE: When adding meta tag content, only copy and paste the "content" section of the code. For example, if your search engine generates the meta tag:
<meta name="verify-v1" content="X/N0rc/9BipqP3FYzZSURSPkKlE9nD5cgSfz94rxMsg=" />,
you would only copy: X/N0rc/9BipqP3FYzZSURSPkKlE9nD5cgSfz94rxMsg=.
- Click Save.
- Publish your store. For more information about publishing, see Publishing Your Storefront.
To Add Webmaster Tools Meta Tag Content to Your Quick Shopping Cart
- Log in to your Account Manager.
- In the My Products section, click Quick Shopping Cart.
- On the Quick Shopping Cart page, click Open next to the Quick Shopping Cart account you want to use.
- Using the Advanced Builder, from the Promotions menu, select Webmaster Tools.
- In the Webmaster Verification Metatag Content field (Microsoft, Yahoo!, or Google), paste the meta tag content that your search engine provided.
NOTE: Only copy and paste the "content" section of the code. For example, if your search engine generates the meta tag:
<meta name="verify-v1" content="X/N0rc/9BipqP3FYzZSURSPkKlE9nD5cgSfz94rxMsg=" />,
you would only copy: X/N0rc/9BipqP3FYzZSURSPkKlE9nD5cgSfz94rxMsg=. - Click Save.
- Publish your store. For more information about publishing, see Publishing Your Storefront.